Top Tips for Running Successful Seasonal Promotions on Shopify with Rusty Bucket
Published: 7/6/2024
Category: How To
Rusty Bucket collections interface on Shopify
Clear Out Aged Inventory with Clearance Promotions and Campaigns
Clearance promotions are an excellent way to boost sales and clear out aged inventory in your Shopify store. With Rusty Bucket, you can easily manage and optimize these promotions to ensure maximum efficiency and profitability.
Why Clearance Promotions Work
Clearance promotions capitalise on the increased consumer activity of those looking for a bargain. By strategically discounting aged or stagnant stock, you can attract more customers and free up valuable inventory space for new products. It also raises brand awareness and gets an increase of traffic to your store.
How Rusty Bucket Enhances Your Clearance Promotions
Rusty Bucket provides all the tools you need to create, manage, and optimise clearance promotions. Here’s how you can leverage Rusty Bucket to run successful promotions:
1. Identify Aged Inventory
Rusty Bucket helps you quickly identify products that have been in your store for an extended period. Use the app to create collections based on the age of your products, making it easy to target items for your clearance promotions.
2. Create Targeted Collections
Picked the largest product types, collections can be made automatically based on how long a product has been sitting in your inventory.
3. Automate Price Reductions
With Rusty Bucket, you can automate price reductions for your promotions. Set up rules to apply discounts to your newly created aged based collections and schedule the start and end dates for your promotions. This automation saves you time and ensures your promotions run smoothly.
4. Monitor and Adjust Campaigns
Rusty Bucket provides detailed analytics to help you monitor the performance of your seasonal promotions. Track sales, customer engagement, and inventory levels in real-time, and adjust your campaigns as needed to maximize results.
5. Promote Your Deals
As all products are classified to a collection for your promotional campaign it allows for easy marketing and promotion through Other routes such as web, email and through CMS systems
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Price change campaign interface
Interface to create a new Rusty Bucket collection